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Digital Marketing for Real Estate · South Africa

Get more mandates and
property leads.

South African real estate agents and property developers need a constant flow of motivated sellers, qualified buyers, and rental enquiries. We build targeted digital marketing campaigns that put you in front of people actively looking to buy, sell, or rent — before your competitors get to them.

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Get more property leads

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We help agents get
More seller mandates
Qualified buyer leads
Rental enquiries
Higher Google visibility
Tracked, reported results
The reality

Why most real estate agents
struggle online.

South African property is one of the most competitive digital markets. Portals like Property24 and Private Property dominate organic search, making it nearly impossible for individual agents to compete on SEO alone. Paid advertising and a strong social presence are essential for agents who want consistent lead flow.

Portals dominate organic search
Property24, Private Property, and other portals own the top spots on Google for almost every property search. Individual agents are buried. Paid ads are one of the few ways to appear above the portals for your specific area and price range.
Inconsistent lead flow
Most agents depend on referrals and cold prospecting for new business — both unpredictable. Digital marketing creates a consistent, scalable channel for new buyer, seller, and rental enquiries that you control.
Hard to target the right area
Without proper geographic targeting, your ad budget reaches people in suburbs you do not work in, or buyers who are outside your price range. Precise digital targeting solves this.
Competing with other agents for mandates
When a homeowner decides to sell, they typically contact two or three agents. Being the first agent they see online — through a well-placed Google Ad or a Facebook campaign — gives you a significant first-mover advantage.
What we do

Three services that keep your
pipeline full.

We combine Google Ads, Meta Ads, and conversion-focused website design into a digital marketing strategy that consistently delivers seller mandates, buyer leads, and rental enquiries.

Google Ads for Real Estate
Appear above Property24 when buyers and sellers search for properties or agents in your area. Google Ads is the fastest way to get in front of motivated, high-intent property searchers.
  • Search ads for area-specific and agent queries
  • Mandate generation campaigns targeting potential sellers
  • Buyer lead campaigns for specific price ranges and suburbs
  • Call extensions for immediate agent contact
  • Conversion tracking on every enquiry and call
Meta Ads for Property
Facebook and Instagram are the most powerful platforms for real estate lead generation in South Africa. Showcase listings, generate seller leads, and retarget warm prospects with highly visual campaigns.
  • Property listing showcase ads with images and video
  • Mandate generation campaigns to sellers considering listing
  • Rental enquiry campaigns for buy-to-let investors
  • Geographic targeting around your farming area
  • Retargeting people who visited your website or listings
Real Estate Agent Websites
A professional website that positions you as the go-to agent in your area — with listing integration, lead capture forms, and a design that builds trust with both buyers and sellers.
  • Area guide pages for your farming suburbs
  • Listing showcase with enquiry forms
  • Seller valuation request landing pages
  • Agent profile pages that build trust and credibility
  • Mobile-optimised and fast-loading for all devices
Who we work with

Digital marketing across all
property sectors.

Whether you focus on residential sales, rentals, commercial property, or new developments, we build campaigns tailored to how your buyers and sellers search and what motivates them to enquire.

Residential Sales
Buyers and sellers in the residential market. Area-specific targeting for your farming suburbs.
Residential Rentals
Landlord and tenant leads. Strong Meta Ads performance for rental property campaigns.
Commercial Property
Office, retail, and industrial space. B2B targeting for business owners looking for premises.
New Developments
Off-plan and sectional title launches. High-volume lead generation for development sales teams.
Luxury Property
High-net-worth buyers and sellers. Premium positioning and targeted demographic campaigns.
Agricultural Land
Farm sales and agricultural property. Targeted campaigns reaching farming and investment buyers.
Property Investment
Buy-to-let and property portfolio buyers. Investment-focused messaging and financial demographic targeting.
Estate Agents & Franchises
Individual agents and national franchise networks. Campaigns at agent, office, or national level.
Our process

From first call to
new mandates and leads.

We handle everything from campaign strategy to monthly reporting — so you can focus on showing homes and closing deals while we keep your pipeline full.

01
Free discovery call
We start with a free 30-minute call to understand your area, your current lead situation, what type of property you specialise in, and your budget. We will tell you honestly what is realistic for your market.
02
Strategy and campaign setup
We build your campaign strategy — the right search keywords, the right Facebook audiences for your farming area, and the right creative approach for your property type. If a new website is needed, we scope that too.
03
Campaigns go live
Your Google Ads and Meta Ads launch with full tracking in place. Every buyer enquiry, every seller lead, every rental enquiry is tracked back to the campaign that generated it.
04
Ongoing optimisation
We monitor and optimise continuously. Property markets shift — we adjust your campaigns accordingly. Monthly reports show you exactly where every rand went and what it produced.
Packages

Three packages built
for real estate agents.

Choose the combination that fits where your practice is right now. Every package includes strategy, setup, ongoing management, and monthly reporting. No contracts. No spend markup. All work done in South Africa.

Full suite Most popular
Complete Digital Package
Website + Google Ads + Meta Ads. The full patient acquisition engine — a conversion-focused website combined with paid search and social advertising to fill your appointment book from every angle.
What’s included
  • –Conversion-focused practice website
  • –Google Ads — Search campaigns targeting active patient searches
  • –Meta Ads — Facebook & Instagram for awareness and remarketing
  • –Full conversion tracking — calls, forms, and bookings
  • –Google Business Profile setup and optimisation
  • –Monthly performance report in plain English
  • –Dedicated SA-based account manager
Best for
Practices without a modern website, or those ready to dominate their local market with a fully integrated digital strategy.
Get a free quote →
Website only
Practice Website
A professional, conversion-focused website built specifically for your real estate agency. Fast, mobile-friendly, and designed to turn visitors into patient enquiries — not just a digital business card.
What’s included
  • –Professional website designed for lead generation
  • –Service pages for each specialty or treatment
  • –Click-to-call buttons and contact forms
  • –Mobile-optimised — most patients search on phones
  • –Google Analytics and GA4 setup
  • –Google Business Profile setup and optimisation
  • –Ad-ready — built to support future Google or Meta Ads
Best for
Practices with no website or an outdated one, who want a strong digital foundation before investing in paid advertising.
Get a free quote →
Ads management
Google & Meta Ads
Certified management of your Google and Meta Ads campaigns. For practices that already have a good website and want to drive more patient traffic to it immediately through paid advertising.
What’s included
  • –Google Search Ads targeting high-intent patient searches
  • –Meta Ads — Facebook & Instagram campaigns
  • –Geographic targeting around your practice location
  • –Landing page review and conversion audit
  • –Full conversion tracking — calls and form submissions
  • –Zero spend markup — your budget goes directly to Google and Meta
  • –Monthly report — leads, cost-per-lead, and spend breakdown
Best for
Practices with a solid existing website that want to immediately increase patient enquiries through targeted paid advertising.
Get a free quote →

All ad spend paid directly to Google and Meta by you  ·  No contracts  ·  No spend markup  ·  Cancel any time

Not sure which package is right for you?

Book a free 30-minute discovery call. We will review your current situation and recommend the package that makes the most sense for your practice and your budget — with no pressure to sign up on the day.

Book a free call
What to expect

What good digital marketing
looks like for a real estate agency.

Every practice is different, but these are the outcomes our clients consistently work toward. Results depend on your budget, location, specialty, and competitive landscape — we will give you an honest forecast during your discovery call.

R0
Spend markup
ever
48h
Typical time
to campaign live
3mo
Minimum engagement
for real results
100%
SA-based
team
“

The goal is not impressions or clicks. The goal is a phone ringing with a motivated seller, a qualified buyer, or a rental enquiry on the line.

LeadArt Digital — our approach to real estate agency marketing

Common questions

Questions from
real estate agents.

Yes — but not on the same terms. Rather than competing for generic property listings, we target searches that portals do not dominate: agent-specific searches, area guide queries, home valuation requests, and seller mandate intent keywords. We also use Google Ads to appear above portals for hyper-local searches in your specific suburbs.
Both serve different purposes. Google Ads captures buyers and sellers who are actively searching right now — high intent, ready to act. Meta Ads reaches people who are not searching yet but match the profile of someone who might sell or buy — ideal for mandate generation and building awareness in your farming area. The most effective strategy uses both together.
A solo agent or small team typically starts with R5,000–R15,000 per month in ad spend across both platforms. Development sales teams and franchise offices often invest R20,000–R50,000+ per month depending on volume targets. Management fees are in addition to your ad spend. We will give you a specific recommendation during your discovery call based on your area and goals.
Yes — and this is one of the strongest use cases for Facebook Ads in real estate. We build campaigns specifically targeting homeowners who may be considering selling: people who have recently searched for property valuations, who match the demographic profile of sellers in your area, or who have engaged with property content. These campaigns are specifically designed to generate valuation requests and listing appointments.
Absolutely. Both Google Ads and Meta Ads allow precise geographic targeting — we can target a single suburb, a radius around a specific development, or a custom map area. Your budget is never wasted reaching people outside your farming area.
We ask for three months — enough time for campaigns to optimise and for you to see a genuine return. After that we work month-to-month with 30 days' notice to cancel. No long-term contracts.

Ready to fill your
pipeline with property leads?

Book a free 30-minute discovery call. We will look at your area, your current lead situation, and tell you honestly what digital marketing can realistically deliver for your specific market.

Book a free discovery call View Google Ads management
Get in touch

Let’s talk about
your business.

Book a free 30-minute discovery call. No pressure, no pitch — just an honest conversation about your business, your goals, and whether digital marketing is the right investment for you right now.

Emailhello@leadart.co.za
Phone / WhatsApp060 902 9271
LocationLynnwood Ridge, Pretoria · Serving practices nationwide
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Please email us at hello@leadart.co.za or WhatsApp 071 675 9605.